Following a significant legal reversal, a national review panel has overturned a prior decision that prevented viewers in Australia from accessing recorded content of the violent event involving conservative commentator Charlie Kirk. The appeal was lodged by Elon Musk's company X, which contested an order sought by the online safety regulator.
Following the death of Charlie Kirk at a US campus in September, the regulator petitioned the review board to assess and rate the available footage. The board first determined the content was "refused classification", a rating that empowered the regulator to instruct platforms to restrict access to the videos for users in Australia.
Elon Musk's company filed an appeal for a pair of videos depicting the Kirk incident. It also appealed a similar ruling on another piece of footage—depicting the attack on Iryna Zarutska on a train in Charlotte—which had likewise been classified as "refused classification".
Arguing its case, X asserted that the footage in question contained only a short moment of violence with no visible weapon. The company noted the footage was grainy and the camera quickly panned away from the individual to the bystanders.
The social media giant maintained the footage was not excessively detailed, exploitative, or offensive, stating it served as a factual documentation of "a significant incident of public importance that generated extensive public discourse". The platform even compared the footage and the historic film of the JFK shooting.
Most members of the review board concluded that, "notwithstanding the heinous nature of the event," the content did not reach a level that was exploitative, gratuitous, or offensive enough to justify a complete ban. However, they noted that a longer or clearer version with alternative commentary could have met that threshold. Consequently, the board changed the classification of the content to R18+.
Some on the board disagreed, contending the video was "content designed for sharing for the likely purposes of entertainment and/or benefit (such as likes, shares, or views)". They also argued the parallel with the JFK assassination tape was flawed, as that footage was released long after the assassination, "after public sentiment regarding it had subsided".
In a statement on its official policy channel, X welcomed the decision.
"X fought this decision to uphold freedom of expression and the critical nature of public access about matters of public significance. Our commitment remains committed to safeguarding these principles."
Representatives for the eSafety commissioner also welcomed the ruling, but pointed out that the new R18+ rating now implies platforms "have obligations to prevent R18+ material being displayed to Australians who are minors".
In related news, the eSafety commissioner did not issue formal notices to platforms this week regarding graphic footage from the Sydney beach incident shared across social media. The regulator stated that while the content were distressing, they did not reach the high threshold for a "total ban" rating.
As an alternative, platforms have been instructed to use warning labels and interstitials, such as blurring, on such content in line with their existing community guidelines.