Michael Jeffrey Jordan, introducing himself formally in a federal courtroom on Friday, admitted that his competitive side and status as a newcomer emboldened his effort with 23XI Racing to “challenge” Nascar over perceived violations of competition laws.
The owner disclosed financial and corporate details of his 23XI team, saying he invested $40m of his own funds into the Cup Series operation co-founded with partner Polk and longtime driver Denny Hamlin.
“It fell to someone to act,” Jordan stated during testimony. “I was a new person, I had no fear. I believed I could take on Nascar in its entirety. I felt as far as the sport required examination through a new lens.”
At issue is the end of a 2016 deal where Nascar provided each team a “charter”. This system mirrors other major leagues with independent franchises, like the Charlotte Hornets or the NFL’s Panthers. The agreement was set to expire in 2024 when Nascar insisted on teams renew their charters.
Jordan was on the witness stand for an hour and left the court to a media frenzy, with fans and media vying for a view or a photo of the global icon.
Jordan’s 23XI is leading the full-court press along with Front Row Motorsports for Nascar to overhaul a operating model Jordan said is breaking the law to keep two hands on the wheel.
At issue for Jordan and Heather Gibbs, who preceded Jordan, are details from September 2024. Gibbs described a frantic and emotional period where the racing circuit told teams they had to sign a charter agreement extension. The document spanned over a hundred pages detailing team compensation and a guaranteed entry in every race.
Jordan explained that his team and its ally concluded their only feasible option was to refuse a signature that extensive document and take the issue to court. All other teams signed the agreement.
The team owners approached Nascar about possible changes or extension options. Nascar refused to engage, according to his testimony.
But in the end, the pushback against what he saw as a unsustainable system was driven by the usual bottom line for Jordan: Success.
“Denny convinced me getting a third driver boosted our odds of winning,” he testified, sharing that he bought a third charter last year for $28m amid the legal dispute. “So I dove in.”
Heather Gibbs detailed her push for indefinite franchises, submitted in a written letter to Nascar. She testified the pressure of the contract signing demand didn’t sit well.
She said, Joe Gibbs first tried to call and persuade Nascar against demanding signatures, but Nascar’s leader refused the appeal.
“Please don’t force this on us,” Heather Gibbs said Joe Gibbs told Nascar’s executives. The response was, “If I wake up and I have 20 charters, I have 20. If there are 30, I have 30.”